Who We Are

Masmos Niaga Sdn Bhd (formerly B&L Trading Sdn. Bhd.) is a Malaysian sock & hosiery manufacturer with over 20 years of experience.

Since our inception in 1999, we have led the Malaysian sock manufacturing industry by cultivating a brand name synonymous with affordable, high-quality products that tell of love and comfort.

With special pride, we strive to deliver more comfort to our everyday lives with better products created through new innovations and technologies.

Our brand names, such as SELESADAYS and SOSELESA, reflect the qualities we aspire to, and are popular for their exceptional quality, beauty and comfort.


Masmos Niaga supplies a wide variety of top-quality brands to around 300 retail stores in Malaysia owned by many major retailers.

We provide dedicated before and after-sales services to give our customers peace of mind.

Our numerous long-standing business relationships with our partners including manufacturers, suppliers and customers are a testament to our quality, creativity, and ability to deliver our products on time, every time.

Made for the Young Generation

With attractive and practical designs, SOSELESA is a retail brand that carries every
imaginable product in every style for your everyday needs.

With SOSELESA, your satisfaction is guaranteed.


Why Choose Us

Recognised Brand

We are an award-winning company with over 20 years of experience in quality sock manufacturing. Our extensive clientele speaks of our professionalism and quality.

Excellent Designs

We are constantly innovating new creations that combine the best ergonomics and creative aesthetics to spoil our customers for choice!



We believe in maintaining a lean, efficient team to keep costs (and prices) down and reliably supply our partners for years to come.

Product Knowledge

Our years of business experience lets us provide sound advice to help customers grow their business as we also develop the best products we can.



We strive to create products that offer customers better choices at reasonable prices.


Our sales team work like clockwork to ensure our clients’ shops are stocked with quality products and ready for business every day - right up to the display shelves & cases of storefront!


Our Products

Bamboo Fibre Socks

Our bamboo fibre socks are made especially for sensitive skin, which quickly absorbs moisture and perspiration to naturally eliminate the growth of bacteria.

With 360° breathability and an anti-odour effect, these socks are an excellent choice for anyone with allergies or sensitive skin.

Cotton Socks

Our cotton socks are made from high-quality cotton fabrics that are high elasticity and absorbent to keep skin sweat-free and comfortable. Highly breathable and providing healthy protection for the feet, these socks are best worn for short periods before cleaning to remove bacteria and sweat that cause itching and give off bad odours.

Our cotton socks are available in a range of classic minimalist designs that cover feet comfortably, making every step you take a pleasant experience.

Synthetic Socks

Synthesised from palm oil , our synthetic sock designs are perfect for anyone who spends a lot of time with sports and outdoor activities where they are likely to get wet.

These socks keep your feet dry and comfortable throughout the day, maximise your game, and enjoy life to the fullest.

Copper fibre Socks

Copper fibre socks are a lifesaver for sweaty in any season. A natural antibacterial and disinfectant , copper fibres can help wearers plagued by sweat and foot odour dispel discomfort and unpleasantness.

Plus, you can be confident that you will not embarrass yourself when you have to take off your shoes.

Silver Fibre Socks

Featuring an intricately woven silver fibre mesh, these socks naturally inhibit harmful bacteria by arresting their development and growth to stay breathable and odour-free for longer. They can even be worn for a week without washing, and are likely to still be fresh and clean.